|Public Private Ventures|
Akshaya e-centre has been conceived as a public private venture at the grassroot level. The entrepreneurial experience gained by the young persons of society by setting up e-centres will have a far-reaching impact on our social mind set.
The investment for setting up the e-centres is made by the entrepreneurs. It costs around Rs. 3l akhs for setting up an Akshaya e-centre with five to ten computers, printers, scanners, webcam, other peripherals and necessary software. The entire recurring expenditure for running the e-centre is also borne by the entrepreneur. KSITM provides all the facilitatory supports required to sustain the project by way of e-literacy, training fund, connectivity, advanced courses, content CDs software, e-governance and various others services. KSITM focuses on creating effective market mechanisms for demand – driven delivery of services in a Public Private Partnership (PPP) framework.
The e-literacy funds provided during e-literacy phase offer an opportunity to entrepreneurs to recover a major share of their investment. The service delivery phase opens up ample opportunities for entrepreneurs to earn a steady income by offering a variety of services such as e-learning, e-commerce, advanced IT training, e-governance, communications and specific community based services.
The roles and responsibilities of the entrepreneurs include the following:-
On signing up the agreement with KSITM under the Akshaya project, the entrepreneurs shall be bound to comply with the terms and conditions specified in the agreement to ensure smooth e-literacy training and delivery of add-on services and any other scheme/guidelines/directives issued by the Government in this regard during the operative period.
Entrepreneurs shall invest in space, hardware, software, equipment for connectivity etc, and shall be responsible to bear the recurring charges for running the centre.
Effective service delivery:
The entrepreneurs through Akshaya should, act as a service delivery point, where he delivers services through which the population of the respective area benefits.
Sales and promotion: The entrepreneurs should be actively involved in sales process of the given products and services and devise innovative methods for attracting more and more customers.
The entrepreneurs should provide feedback at a regular interval to the KSITM for enhancing services and also to improve processes for better delivery.
Catalyst for change :
The entrepreneurs is an entity that has to bring about a change in his environment by using ICT as a tool. It is therefore important that the right entrepreneur is selected through an appropriate selection and training process. He is a social entrepreneur who will run his business by using the network. In other words he should try to impart knowledge and try to educate the population.
The entrepreneur has to endeavour without any prejudice to provide all services to the rural citizens.
The entrepreneur is the key to the success of the project. A good entrepreneur would be the one who has good entrepreneurial skill, strong social commitment as well as respect within the community. The entrepreneur would manage the business at the ground level.